BlueConic is a marketing platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.
Use BlueConic to build profiles of all users, both known and anonymous, across your digital properties. Based on these profiles you create segments of users that can be passed to Optimizely as Audiences for testing. You can also create Custom Dimensions through BlueConic based on user profile properties.
BlueConics connection with Optimizely is out of the box and does not require complex configuration.
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