BlueConic

Company

BlueConic is a marketing platform that harnesses the data required to power the recognition of an individual at each interaction, and then synchronizes their intent across the marketing ecosystem.

Integration

Use BlueConic to build profiles of all users, both known and anonymous, across your digital properties. Based on these profiles you create segments of users that can be passed to Optimizely as Audiences for testing. You can also create Custom Dimensions through BlueConic based on user profile properties.

BlueConics connection with Optimizely is out of the box and does not require complex configuration.

Key Benefits

• Target profiles of your visitors--both known and unknown--with relevant experiences across all of your digital properties
• Optimize interactions that drive cross-sell and upsell using BlueConic's actionable insights
• Better target your ad spend using BlueConic, and deliver tailored experiences on your web landing experience using Optimizely