CallRail provides call tracking and analytics to more than 90,000 companies and marketing agencies globally. Its intuitive software helps data-driven marketers optimize the performance of their advertising campaigns, increase sales effectiveness and improve customer retention. From call tracking, routing, recording and analytics, CallRail provides valuable data about your leads and customers to help grow your business. To learn more, please visit


The CallRail Optimizely X integration connects phone call and text message data tracked by CallRail to experiments managed by Optimizely X. With the integration enabled, CallRail will report which variations of experiments are converting over the phone or via text message back to Optimizely X as offline conversions. Without including call and text conversions, the insights from the experiments run through Optimizely X might lack key conversion data that comes from phone calls and text messages.

Key Benefits
  • View phone calls and text messages as conversions in Optimizely X.
  • Get the full picture of variation performance by reporting on which experiments are converting over the phone or SMS.
  • Maximize impact of your phone call conversions by optimizing your CTA treatments