Google Analytics

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Google Analytics

Company

Google Analytics provides real-time digital marketing reports and analytics for websites. It allows digital marketers to track and measure several KPI's that affect their online business.

Integration

Integrating with Google Analytics (GA) allows you to view the results of your Optimizely experiments alongside traffic reports as a custom drilldown report. This integration can be adapted to Optimizely for iOS as well.

Key Benefits

Connect your experiment results to key business metrics you already track using Google Analytics
Streamline your workflow by reviewing experiment results in your familiar Google Analytics dashboard
Uncover new insights about your experiment using Google Analytics capabilities

Questions:
techpartners@optimizely.com

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