Hotjar is a solution that allows marketers and designers to see how visitors are using their site pages by connecting the dots between analytics and feedback. It includes heatmaps, session replays, funnels, polls, surveys and more.


If you are on a Hotjar Business Plan and use Optimizely X to do split testing, this one-click integration will come in handy.

When switched on, Hotjar will automatically tag recordings with the control and variation(s) when you’re running a split test on a page, which will help you select which recordings to watch when reviewing test results.

To set up the integration, head to settings in your Hotjar dashboard, select Integrations and your site, and place a tick in the Optimizely box.