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LeadsRx
Company
Most marketers would love to know exactly which marketing efforts are really driving conversions. LeadsRx gives B2B and B2C marketers side-by-side performance comparison of all marketing channels so it's easy to see which channels are performing the best. By tracking complete customer journeys, LeadsRx gives brilliant insights into common patterns to help optimize marketing spend across both online and offline channels.
Integration
LeadsRx provides real-time information to Optimizely about past conversions of website visitors. Conversion types can be assigned to an Optimizely project and then associated with either an audience or experiment. The net result is that marketers can present different web content to visitors based on past conversions that have occurred. For example, someone who has signed up for a free trial could now only be shown paid subscription products when returning to a website.
Key Benefits
- Helps to optimize marketing spend for more conversions.
- Finds wasted ad spend.
- Calculates clear Return on Ad Spend (ROAS).