LiveRamp connects customer data across digital marketing applications. By onboarding data into an ecosystem of more than 90 application providers, LiveRamp helps the world's leading brands use the latest marketing technology to run more efficient, personalized marketing campaigns.
Bring your offline customer data into Optimizely to enable site personalization. Show customers a specific version of your website depending on whether they're male or female, top spenders, location, or another attribute. Connect with LiveRamp to onboard your offline CRM or POS data and then choose which segments to send Optimizely for website personalization.
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