Lytics is a data hub built for marketers. Connect the first-party user data from your marketing tools and create audience segments based on cross-channel behaviors. Export these segments back to your tools with the click of a button to increase marketing precision.


With Lytics and Optimizely, you can build highly-targeted segments to target in your experiments. Connect email, social, websites and mobile data, and then segment user's based on the whole picture of how they're interacting with the brand. Use these behavior-based segments to test personalized brand experiences and learn what truly resonates with your users.

Key Benefits
  • Personalize your web experiences using all of your data using Lytics' unified customer profiles
  • Target visitors with promotions based on the comprehensive dataset available in Lytics
  • Combine intent data from Lytics with behavioral and demographic data from Optimizely to create complex audiences