Mediahawk are one of the leading call tracking analytics and attribution solution providers. They attribute millions of inbound phone calls to advertising for thousands of businesses. Their clients are able to see which marketing works and which marketing doesn’t, where to place their budget, which creative to use. By using Mediahawk organisations are able to calculate precise ROI generated from their inbound telephone calls.
Mediahawk’s Optimizely integration enables clients to track precisely which tests drive phone calls into their business, providing them with insight to optimize content for greater engagement. The data can also be linked directly to revenue generated, so clients are able to see the real value and impact on their bottom line.
By using the integration clients are able to see which tests generate inbound telephone calls for their business.
Clients can test where on the page the number generates the most calls, or if multiple numbers are better than one.
The integrations allows clients the ability to see other experiment goals next to phone calls.