Mixpanel

Company

Mixpanel is an analytics platform for mobile & web. Along with measuring pageviews, the company helps businesses analyze the actions people take in their applications including everything from uploading a picture, playing a video, sharing a post, and more.

Integration

Dynamically inject Mixpanel tags into your Optimizely experiment variations. Segment your Mixpanel reports by variations your users were exposed to.

Key Benefits

• Connect your experiment results to key business metrics you already track using Mixpanel
• Streamline your workflow by reviewing experiment results in your familiar Mixpanel dashboard
• Uncover new insights about your experiment using Mixpanel capabilities