mParticle is the fastest, most efficient way to keep customer data from every digital touchpoint in sync across your tech stack. From marketing to analytics to customer support, mParticle empowers different teams to execute on their KPIs independently while understanding the customer holistically.


Once you are tracking your data with mParticle, mParticle can send your tracked events to Optimizely so you can see how your metrics are impacted by the experiments you are running.

Key Benefits

Reduce the amount of time it takes to get up and running with an experiment by using the mParticle event tags you already have to measure impact