Adobe Analytics

Company

Adobe Analytics (Site Catalyst) is part of the Adobe Marketing Cloud suite. It provides real-time digital marketing reports and analytics for websites and allows digital marketers to track and measure KPIs that affect their digital business.

Integration

View the results of your Optimizely experiments as part of traffic reporting and metrics within Site Catalyst's interface.

Key Benefits

• Connect your experiment results to key business metrics you already track using Site Catalyst
• Streamline your workflow by reviewing experiment results in your familiar Site Catalyst dashboard
• Uncover new insights about your experiment using Site Catalyst capabilities