Tealium revolutionizes today’s digital businesses with a universal approach to managing customer data across web, mobile, offline and IoT. With the power to unify data from a single source of truth, Tealium’s Universal Data Hub enables organizations to leverage real-time data to create richer, more personalized digital experiences.


Optimizely's integration with Tealium AudienceStream allows you to use visitor data collected by AudienceStream and use it to create Audiences in Optimizely. From there, you can run targeted tests and personalization campaigns based on real-time data points such as cart abandonment, product interest, and content engagement.

Key Benefits
  • Personalize your web experiences the first time visitors come to your website using Tealium's rich third-party data set
  • Target visitors with promotions based on shopping interest and other third-party data available in Tealium
  • Combine intent data from Tealium with behavioral and demographic data from Optimizely to create complex audiences