Bizible helps people make profitable marketing decisions by connecting sales and marketing data, enabling them to allocate budget with confidence.
Bizible integrated with Optimizely means that, for the first time, companies with sales teams can now easily match specific experiments to business impact. In the past, companies with sales teams were limited to tracking form submissions to assess their A/B testing performance. However, more leads do not always equal more revenue, and in fact can cause sales strain and lost time. No longer. In addition to measuring revenue improvement for specific variations, Bizible and Optimizely customers can also:
Now that A/B experiment details are published to Salesforce, understanding which version of a page a contact sees can be displayed to sales, which is helpful in pricing conversations.