CallRail provides call tracking and analytics to data driven marketers so they can improve customer acquisition. Trusted by more than 20,000 companies across North America, CallRail provides intuitive, self serve, marketer-focused software. With CallRail, marketers track phone calls and texts from various marketing channels, including PPC, SEO, and social media. By analyzing which campaigns drive conversions and analyzing call recordings for sales training, CallRail users make data driven decisions about customer acquisition.
The CallRail Optimizely integration connects phone call and text message data tracked by CallRail to experiments managed by Optimizely. With the integration enabled, CallRail will report which variations of experiments are converting over the phone or SMS back to Optimizely as offline conversions. Without including call and text conversions, the insights from the experiments run through Optimizely might lack key conversion data that comes from phone calls and text messages. Also, within CallRail Copilot any calls associated with an Optimizely experiment will surface associated information like which variation drove the phone call.