Krux is a cloud-based data management company that helps businesses and people interact more productively through smarter, faster, safer flow of people data. With Krux, marketers and publishers improve revenue and engagement through the delivery of personalized brand experiences. Krux helps companies unify data from multiple sources (web, mobile, CRM, registrations, subscriptions) and activate it across any channel in real-time.
This integration allows you to use visitor data from Krux to create targeted Audiences in Optimizely. From there, you can run targeted tests and personalization campaigns.