Web Experimentation
Start testing for the very first time or continue scaling your existing experimentation program. Optimizely Web Experimentation gives you the insights needed to create high-performing experiences that lead to more conversions.
Let customer engagement drive your decisions, stop guessing what will convert.
Experiment without sacrificing performance by using an easily implemented, no-flicker snippet.
Lower customer acquisition costs without increasing ad spend or developer workload.
Experimentation is a central part of our growth story. It’s really the pulse and heartbeat of the business. Optimizely has really played a central role in helping us become more disciplined and focused about the way that we do experiments and ultimately drive growth in the business.
Robert ChatwaniCMO, Atlassian
Experimentation works best when tapping into everyone's creativity. Shared workspaces give teams the same tools to craft hypotheses, variations and more, while highly-visual (and shareable) calendars help track all in-flight and upcoming activity. Need more experiment ideas? Crowdsource ideas with customizable intake forms — and then turn those ideas into winning variations.
Anyone can design beautiful experiments with low code and Extension templates that reduce reliance on developers. An elegant visual editor helps you target any element on your page and preview changes, while embedded AI capabilities suggest copy variations based on call-to-action messaging. From technical experts to more general users, Optimizely Web Experimentation meets you wherever you are.
Use Optimizely's industry-leading, performance-focused Stats Accelerator (Multi-armed bandit model) to attain the fastest, most statistically sound results. Run experiments from the network edge for a swift user experience, then use AI to automatically identify and optimize traffic distribution to significant variations. Target the exact audience you want by defining segments based on 1st-party behavioral and 3rd-party demographic data from your Optimizely Data Platform or another Customer Data Platform.
Stats accelerator
CDN A/B testing
Audience Targeting
Optimizely's proprietary Stats Engine helps you reach experiment learnings faster while improving the accuracy of results and outcomes. See those results in one configurable dashboard to make statistically sound decisions as soon as the data starts coming in (peek whenever you like without affecting results), and easily integrate into your analytics tools to streamline your tech stack connections and ensure data consistency.
Stats engine
Results at-a-glance
Analytics integrations
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Web Experimentation is a platform that allows you to experiment via A/B or multi-variant testing on any channel or device with an internet connection.
Implementation is as simple as pasting a snippet of code on pages where you would like to test or track goals. Tests will run as quickly as they can be added.
With our Performance Edge feature, you can run fast website experiments on mobile, websites and landing pages without slowing them down. Speed metrics run less than 50ms on average—that’s faster than a blink of an eye!
No code changes are required for Optimizely Web Experimentation. We provide project-level configuration options that allow you to choose which platform you want to use.
We are 100% PCI compliant so you can be assured that all your data is protected.
We count conversions based on unique visitors to your page through our advanced analytics system, meaning users are only counted once regardless of how many times they trigger conversions.
