At the core of every great experience is great content
Design compelling experiences
Give editors the ultimate freedom to create captivating experiences using the flexible admin interface.
Create once, publish everywhere
Manage all your content in one place and power all your digital experiences seamlessly.
Deliver content flexibly on .NET7 (Core)
Expose content using a headless API or through Optimizely’s global Content Delivery Network (CDN).
Start with the great content. Make sure people understand the brand. And then really just focus on saying for every single person that bothers to take the step to come onto our own property, make sure we fundamentally focus on that user. How do we give them a reason to stay on our platform instead of just watch the festival speed video on Facebook?Simon GardinerHead of Digital Product, The Goodwood Group
Explore the capabilities
Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.
Create and target personalized content and commerce experiences for dynamic audience segments.
Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.
Authoring & layout
Using a range of lay-outs and drag-and-drop functionality, combine your creativity with a solution that supports each step of the content creation process.
Built on .NET and Azure
Deliver elastic scalability, at high speed, robust security and a managed service with expert support. All built on the Microsoft's Azure cloud computing platform.
Search & navigation
Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.
Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.
A/B Testing quickly shows authors the most effective way to present content to visitors with data and guides marketers to the content that converts best.
Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.
Data Core Service
Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.
- Harmonized data
- Unified customer profiles
- Lead with first-party data
Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.
- Freedom of choice
- Headless, not brainless
- No limits
The experts agree. Optimizely named a Leader in The Forrester Wave™
Forrester Research named Optimizely a leader in the Forrester Wave report for Digital Experience Platforms (DXPs) on strength in testing and optimization, digital commerce and platform operations.
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Frequently asked questions
Do I have to host it myself?
No, we provide full service provisioning and management of your environment on Microsoft Azure's blazing fast cloud platform.
Can I use it headless?
You can deploy Content Management System decoupled (headless), coupled or as a hybrid.
How does personalization work?
Out of the box, you can create and manage rules to show personalized content to different audiences. Or, upgrade to AI powered 1:1 personalization with Content Recommendations.
Are there any limits to how much content we can store?
No, we do not charge based on how much content you store. You have virtually unlimited content storage.
Is there a free trial?
While we do not offer any trial versions, your developers can download a version for local testing to try it out. If you'd like some help getting started or for us to show you around, get in touch.
Ready to take your digital experiences to the next level?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.