The Surprising Power of Business Experiments

When faced with developing a new product or improving the customer experience, even the most tenured executives can miss the mark. What happens when intuition and experience isn’t enough?

With over 25 years of working with leading brands, Professor Stefan Thomke of the Harvard Business School understands what it takes to create an experimentation-centered organization that drives revenue growth and innovation. Now, Professor Thomke will guide executives through the fundamentals of experimentation in an executive virtual discussion hosted by Jo Ann Sanders, VP of Product Marketing at Optimizely.

What you'll learn:

• The questions you must answer before you run a business experiment
• Case studies from companies like IBM and State Farm who have delivered better customer experiences with experimentation
• How to scale your experimentation program to drive revenue growth