Why does Slack's CMO advocate optimizing your customers' experiences?
Watch this interview with Bill Macaitis to learn why optimization is the key to success and delight in every customer interaction.
The Big Book of Experimentation
Discover 35+ winning experiment ideas that are generating millions in revenue.
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Asana Case Study
Learn how Asana used experimentation to reduce risk during a website redesign
Building a World-Class Optimization Program
Lessons Learned from 100K+ Experiments