As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behaviour across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioural impact on the bottom line, we need to start asking WHY.
In this on-demand webinar hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided and RBS to uncover:
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Optimizely Sales Engineer
Clicktale Product Manager
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