How to leverage the right metrics to delight your customers, engage your audience, and grow your business.

The promise of growing a business with data sounds appealing, but in practice can be difficult. Data is generated at a rapid pace, in disparate systems that are difficult to synthesize and take action upon. The good news is that you can be selective about what data and metrics you use to grow your business.

In this guide, we’ll cover the best practices for incorporating data into your organization at every level including:

• How to choose and test a top-level metric and identify high-value areas for optimization
• An interview with optimization expert and growth hacker Sean Ellis with tips for collecting qualitative and quantitative data
• Strategies to incorporate data into a continuous optimization process for more frequent wins