Defining a vision for digital leadership at Sky

A few years ago Sky begun heavily investing in digital innovation for Sky.com. With teams and resources scattered they could quickly see that they needed a focus. They formed the Sky Digital Center of Excellence which was chartered for defining their digital vision moving forward. Central to that vision was to establish a data-driven culture where decision making was powered by reliable data and insight.

Watch this on-demand webinar to learn:

• How Sky was able to improve the customer experience while reducing annual call center costs by seven figures.
• Why a center of excellence is essential to scaling a program.
• How Sky has evolved from simple web experiments (button colors), to more advanced server-side and mobile experiments.