How to Scale Your Experimentation Program

Here’s the playbook Intuit uses to increase its experimentation velocity — even when they face traffic limitations.

Mike Loveridge is not new to running experimentation teams. Before Intuit, he built out programs at, GE, Humana, and CheapOair. He's an expert at making experimentation work at high velocity, even in traffic-challenged situations.

In this webinar, Mike Loveridge will discuss his best practices for making CRO work at high velocity. He'll share key lessons from scaling multiple teams, and why he's bullish on the future of "test and learn".

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Webinar Presenters

Mike Loveridge

Head of Conversion Rate Optimization, Intuit

Wes McCabe

Product Marketing Manager, Optimizely

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