The eCommerce Optimization Boot Camp

Drive better results at every step of the customer journey

Now, more than ever before, it’s critical to make purchasing online the best possible experience for your customers, smooth and convenient. Leveraging A/B testing to improve checkout flows is the oldest trick in the book. If you’re not laser-focused on optimizing customer acquisition, engagement, and the purchase funnel, you’re probably losing out on revenue.

In this free training boot camp, you’ll get access to on-demand content such as:

  • Best practices from Optimizely’s most senior strategists: Walk away with strategies to reduce CAC, increase average orders, and reduce cart abandonment
  • A/B testing ideas from leading retailers: 14 companies share their testing strategies and best practices in this case study collection
  • Experimentation Excellence In Action - HelloFresh: Learn how the world’s leading meal kit provider delivers stellar customer satisfaction
  • eCommerce in the new normal: Research and insights on how retailers can leverage experimentation during COVID-19
  • And more!

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Enjoy free access to on-demand content:

Reduce Customer Acquisition Costs

Learn strategies and methods for better customer acquisition, including ways to make your landing pages more effective and how to make your ad spend count.

Experimentation and COVID-19

Navigate the new normal and learn how retailers are using experimentation to serve customers during the global pandemic.

How to Optimize Your Checkout Flow

This lesson will take you through how to build experiments that impact metrics like add to cart and purchase and improve your checkout experience.

Lessons for Increasing Upsell and Cross-Sell Opportunities Across Your Business

Maximize revenue per customer with tactics to increase average order values, upsells, and cross-sells including ways digital teams can use AI and machine learning to optimize product recommendations.

Experimentation in Action - HelloFresh

Learn how the world’s leading meal kit provider used experimentation to deliver stellar customer satisfaction

The Big Book of Experimentation - Retail Edition

Now, it’s time to see experimentation in action. 14 leading retailers share their experiments, results, and lessons learned in this case study collection.