From Instincts to Insights: Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

If 2020 has taught B2B organizations anything, it’s that digital experience is no longer just a “business strategy”, digital is your business.

Digital is now the first - and sometimes the only - mechanism for conducting business with your customers. This means understanding their needs and intent to create frictionless and personalized experiences is paramount.

Join Optimizely's Strategy & Value Consultant, Rosie Rice, and guest speaker Forrester Research Principal Analyst Steven Casey for an in-depth look at how B2B organizations can leverage new data sources and insights in 2021 to develop leading digital experiences and validate gut instincts with experimentation.

In just 45 minutes, you will discover:

  • WHAT are the different types of B2B buyer signals
  • HOW to bridge the gap between insights and execution
  • PRACTICAL examples of first party intent usage for 1:1 personalization and scaling your testing program

The session will be deeply practical and give you actionable frameworks and research-backed suggestions so that your organization can be better placed to predict, understand and meet the needs of customers.

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From Instincts to Insights: Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

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Speakers

Steven Casey

VP, Principal Analyst Forrester Research

Rosie is a Sr. Consultant at Optimizely, providing strategic guidance to help customers scale high-performing optimization programs and maximize value drivers.

Rosie Rice

Sr Consultant, Strategy & ValueOptimizely

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