Event: Embracing the value of experimentation

Learn how to develop a culture of experimentation in your business

To win big in experimentation, you need to think big in setting your goals and deciding what you want to test. Digital leaders recognize that there’s more to an experiment than succeed or fail; you can derive value from each of your key goals, as long as you know where to look, how to harness it and how to communicate value to the wider business.

Join us for an invitation only breakfast session to learn more about building a culture of experimentation and embracing learnings derived from your testing program, including:

  • Setting a strong hypothesis aligned to key business metrics
  • Deriving insights from your wider experimentation program and communicating across the enterprise
  • Engaging the wider business in experimentation: Lessons learned


  • Giannis Psaroudakis, Director, Product Management, Optimizely
  • Laura Howard, Product Manager, Treatwell
  • Sadie Neve, CRO Manager, Creative CX

Register your interest to attend this invitation only event today. Please note - due to limited space this event is open to brands only. If you are an Optimizely partner or agency looking to learn more about experimentation please visit our Resource Page for more information. Thank you!

Wednesday 6th November, 8.45AM - 12.00PM

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