Forrester Report: Elevate Your Online Testing Program With A Continuous Optimization Approach
Make online testing a competitive imperative
Online testing approaches are the core of a continuous optimization strategy to deliver the best possible customer experiences by iteratively improving customer interactions.
This February 2018 report assesses the state of online testing and calls on customer insights (CI) professionals to boost the strategic value that their practices can deliver using the four continuous optimization dimensions.
Read this report and learn:
- How tactical approaches impede online testing success
- How to enhance your online testing program along the continuous optimization dimensions
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