Building a Technology Architecture for Experience Optimization

Modern digital experience optimization practices are emerging as a key strategic function for customer-obsessed businesses. The best firms are merging digital insights with experimentation and personalization to provide world-class experiences.

These leaders are integrating digital optimization capabilities to thrive against the competition. During this webinar, guest speaker James McCormick, Principal Analyst at Forrester, will review:

  • The current state of experience optimization and why we must do better
  • How leading companies are using experience optimization to gain a competitive advantage
  • How to architect for digital experience optimization at scale

Share a few details to watch the recording

Welcome back,
Not you?

Almost ready! Processing form...

Please correct form errors

Step 1 of 2

James McCormick

Principal Analyst, Forrester

Ashish Chopra

Director, Product Marketing, Optimizely

Share this Webinar