Forrester Report: Insights-Driven Businesses Set the Pace for Global Growth

Stop Talking About Data, Start Becoming Insights Driven

A new kind of company — Forrester calls them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These customer-obsessed firms systematically harness insights across their organization and implement them to create competitive advantage through software.

Read this October 2017 report to find out:

  • How insights-driven business are different from most data-aware firms
  • How CIOs can help redirect their firm's data ambitions toward effective insights and action

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Forrester Report: Insights-Driven Businesses Set the Pace for Global Growth
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