Forrester Report: Insights-Driven Businesses Set the Pace for Global Growth
Stop Talking About Data, Start Becoming Insights Driven
A new kind of company — Forrester calls them insights-driven businesses — has formed. They are growing at an average of more than 30% annually and are on track to earn $1.8 trillion by 2021. These customer-obsessed firms systematically harness insights across their organization and implement them to create competitive advantage through software.
Read this October 2017 report to find out:
- How insights-driven business are different from most data-aware firms
- How CIOs can help redirect their firm's data ambitions toward effective insights and action
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