How to go from A/B testing to true experimentation programs

Start moving your experimentation program to the next level

Many organizations are already testing and experimenting on a small scale. So now the big question is: what’s stopping you from moving to the next level?

In this webinar, we’ll guide you through the framework that helps you to assess where you are on your journey – plus the four essential building blocks for success.

Building your team and making the time. Defining your strategy. Integrating the technology that unlocks benefits way beyond Google Analytics. And developing the culture of experimentation that drives innovation - and powers growth.

Discover real-world, actionable insights that allow you to successfully grow your program, deliver more value to your business and maximise ROI.

Lisa Rohlfs will be your expert guide:

  • Discover a framework to evaluate your journey so far.
  • Gain actionable insight to move your program to the next level.
  • Create the culture of experimentation that drives innovation – and powers growth.

Learn more about the other webinars in the Optimism series here.

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How to go from A/B testing to true experimentation programs
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Lisa Rohlfs

Customer Success Team Manager
Optimizely

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