Product-led companies are winning in this digital era by rallying their teams around a product North Star: the metric that connects the business outcomes they are trying to deliver to the work they do each day.
In this talk, you’ll learn a practical framework for how to determine your product’s North Star and how it can shift your strategy.
By attending this session, you will:
Share a few contact details to watch
Almost ready! Processing form...
Please correct form errors
Step 1 of 2
Alicia is a Growth Product Manager at Amplitude where she focuses on driving business growth through experimentation. During her 5 years at Amplitude, she has met dozens of product teams and learned how they measure and drive business impact. She also co-wrote "Mastering Retention", a 155-page playbook on understanding and improving user retention in digital products that has reached over 25,000 readers globally. Alicia applies a scientific mindset to all of her work, stemming from her 7 years working in biomedical research.
Sign up to receive resources, product updates and other communications from Optimizely.