H&R Block’s Proven Methods for Accelerating Product Development

H&R Block uses feature flags to improve and speed up the product development process of every feature. Going fast safely is especially critical ahead of their busiest time of year, tax season.

Join us on August 12 at 10am PT / 1pm ET to hear from Senthil Kumar Sirchabesanm, Product Manager at H&R Block, and Mei Luo, Product Manager at Optimizely, share how they’ve used feature flags and experimentation to aid and accelerate their product development.

Register to learn:

  • How the H&R Block team used flags to build and release a major update to the sign up flow during their busiest time of year without risking negative customer experiences
  • What methods directly helped the team save costly time to resolve a bug in
  • How flags help the team manage long, strict compliance regulations without negatively affecting their release cycles
  • Ways to combine feature flags and a/b testing in product development cycles

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Senthil Sirchabesan is a Product Manager at H&R Block Canada where he is focused on growing the user base and improving the overall customer experience of H&R online tax software. Senthil leverages data, A/B tests and uses systems thinking approach to make product decisions. As hobbies, Senthil loves hiking and reading books.

Senthil Sirchabesan

Product ManagerH&R Block Canada

Bio

Mei Xin Luo

Strategic Customer Success ManagerOptimizely