Join Optimizely & Brooks Bell at The Porsche Experience Center on 11/29

Speed, Performance, Velocity, Acceleration, & Split second decisions…

Join us for an amazing half day at the Porsche Experience Center! You will first learn how local business leaders are leveraging experimentation to drive their business and then experience for yourself the ultimate in car performance as you drive around the track and experience skills in an iconic 911!

According to Harvard Business Review and Forrester, Experimentation/Digital Optimization is the next critical capability enterprise companies must master to gain and maintain competitive advantage. Industry leaders and digital disruptors such as Amazon, Facebook, Nike, Microsoft and Uber are textbook examples of companies that have made experimentation a fundamental business management practice to drive organizational performance and is a key part of the company culture.

First, we’ll have a panel discussion with three Digital Thought Leaders who will share how experimentation has improved their businesses. Next, we’ll break into discussion groups with your peers to discuss strategy, tips and best practices. Last, you’ll get to experience true optimization at the wheel of the iconic 911 sports car with a dedicated Porsche Driving Instructor on the race track!

This event is by invite only, exclusively for digital leaders. Please do not forward.


8:30 AM - 9:00 AM Arrival/Networking

9:00 AM - 10:30 AM Panel and Group Discussion

10:30 AM - 11:00 AM Driver’s Brief

11:00 AM - 12:30 PM Drive Experience

12:30 PM - 1:30 PM Lunch

Address: Porsche Experience Center, One Porsche Drive, Atlanta, GA Partnering with: Brooks Bell

Thursday, November 29th from 8:30 AM - 1:30 PM

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Experimentation Speakers

Shonodeep Modak

Chief Marketing Officer, Schneider Electric

David Bacon

Vice President Digital Optimization, SunTrust Bank

Krista Nordlund

Vice President Consumer Product Management, RentPath

Experimentation Panel Moderator

David Schwarzbach

COO/CFO, Optimizely