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Amplify ad revenue, subscription sign-ups, and community marketing activity.

Media companies have unparalleled opportunities to grow and engage their audiences. This guide provides the most in-depth and thorough crash course that you’ll find.

On average, Optimizely's media customers see a +29% increase in pageviews and a +14% increase in reader engagement.

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  • How website optimization can boost revenue and a case study from The Guardian
  • A/B testing ideas for subscription-based publishers
  • A/B testing ideas for "free" media sites

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