Digital Labs virtual event: Building a Smarter Tech Stack

Join Zoopla & ClassPass to hear how they did it!

Watch the recording to learn how to build a smarter tech stack.

To better understand and serve your customers, your teams need tools and processes to help them run fast, adapt to change and make smarter, data-informed decisions. How do you build a great tech stack that will help you transform your business?

Join Optimizely and Segment for the first edition of the Digital Labs event series on Building a Smarter Tech Stack – and learn how digital solutions can help your team to build and deliver better customer experience that drive growth.

What you will learn:

  • Get practical advice from leading companies like Zoopla & ClassPass on how to create a highly engaging, profitable customer experience.
  • Learn how to assemble a smarter tech stack and drive growth faster.

Register to watch the recording on demand

Digital Labs virtual event: Building a Smarter Tech Stack
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Welcome & Housekeeping: Introduction by Optimizely (5 min)

Presentation: Building a smarter tech stack (15 min)

  • Veronica Hulea, Head of Analytics, Property Portal at Zoopla

Fireside Chat: Assembling a Future Proof Tech Stack (35 min)
Moderated by Chris Gibbins, Chief Experience Officer at Creative CX

  • Veronica Hulea, Head of Analytics, Property Portal, Zoopla
  • Nina Bayati, Senior Conversion Manager, ClassPass
  • Sudheendra Chilappagari, Product Manager, Segment

Q&A and Wrap Up of the event (5 min)


Veronica is an analytics enthusiast with a mission to bring data at the core of innovative product development and optimal user experiences. Veronica is currently leading the analytics team at Zoopla, bringing together data analysis and optimisation in the quest to re-invent the home finding experience.

Veronica Hulea

Head of AnalyticsZoopla


Nina Bayatti began her ClassPass journey as a "superuser," attending a fitness class before and after work. Now, she manages conversion marketing for the global fitness company, ClassPass. In addition to her passion for fitness, Nina is an advocate for Women in the Conversion Rate Optimization community. She's co-hosted the first of a series of meet-ups to empower women in the technical field. Nina has travelled around the US, speaking at regional conferences about conversion rate optimization. Nina was featured at the ConversionXL conference in Austin, Texas; and spoke at the Opticon conference in San Francisco. Thanks to ClassPass' global fitness network, Nina's maintained her fitness routine while connecting with the CRO community around the world.

Nina Bayatti

Director of Conversion Rate OptimizationClassPass


Sudheendra Chilappagari

Product ManagerSegment

Chris is CXO at Creative CX, a specialist Experimentation Consultancy based in London. Chris is an expert in User Experience and Experimentation, with 20 years of experience working in these fields. He’s helped organisations of all shapes and sizes over the years to research, design, innovate and continually improve their digital products and services.

Chris Gibbins

Chief Experience OfficerCreative CX


Kenneth Kutyn

Lead Solutions Engineer Optimizely