Digital Labs virtual event: Building a Smarter Tech Stack

Join Zoopla & ClassPass to hear how they did it!

Watch the recording to learn how to build a smarter tech stack.

To better understand and serve your customers, your teams need tools and processes to help them run fast, adapt to change and make smarter, data-informed decisions. How do you build a great tech stack that will help you transform your business?

Join Optimizely and Segment for the first edition of the Digital Labs event series on Building a Smarter Tech Stack – and learn how digital solutions can help your team to build and deliver better customer experience that drive growth.

What you will learn:

  • Get practical advice from leading companies like Zoopla & ClassPass on how to create a highly engaging, profitable customer experience.
  • Learn how to assemble a smarter tech stack and drive growth faster.

Register to watch the recording on demand

Digital Labs virtual event: Building a Smarter Tech Stack

Share a few details below to access the recording on demand

Almost ready! Processing form...

Please correct form errors

Step 1 of 2

Almost ready! Processing form...

Please correct form errors

Step 1 of 2


Welcome & Housekeeping: Introduction by Optimizely (5 min)

Presentation: Building a smarter tech stack (15 min)

  • Veronica Hulea, Head of Analytics, Property Portal at Zoopla

Fireside Chat: Assembling a Future Proof Tech Stack (35 min)
Moderated by Chris Gibbins, Chief Experience Officer at Creative CX

  • Veronica Hulea, Head of Analytics, Property Portal, Zoopla
  • Nina Bayati, Senior Conversion Manager, ClassPass
  • Sudheendra Chilappagari, Product Manager, Segment

Q&A and Wrap Up of the event (5 min)


Hazjier is the Chief of Staff, and VP of Strategy & Value at Optimizely, specializing in go-to-market transformations, digital customer experience, customer analytics, and product strategy.

Over the last 5 years at Optimizely, Hazjier has advised experiments generating over $250 million in annual revenues for his clients, developed experimentation benchmarks that are now being researched together with Harvard Business School, and completely redesigned Optimizely’s pricing and packaging, which increased revenues by over $10 million in the first year alone. Hazjier was also the Product Manager for Metrics, where he led the development of enhanced analytics and statistics capabilities across all Optimizely products.

Hazjier began his career as a Management Consultant at McKinsey & Company, where he advised senior clients in the energy and finance sectors on corporate strategy. He studied Political Economy at Berkeley.

Hazjier Pourkhalkhali

Chief of Staff, VP of ValueOptimizely