The Science of Getting Testing Right

Experimentation: Master the science of staying ahead

Watch the recording to learn how scientific experimentation drives growth

Time and again, real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program?

Join Hazjier Pourkhalkhali, our Chief of Staff & VP of Value, as he explains the impact of experimentation on creating business value backed by scientific research – from leading business schools: Harvard, Stanford, and Duke – and insights from 100,000 experiments.

What you’ll learn:

  • How experimentation can help enable teams to pursue innovative ideas and prevent the HiPPO (Highest Paid Person's Opinion) effect.
  • How the rate of experimentation impacts digital revenue
  • How and why companies succeed with testing
  • The 5 pillars of experimentation: Scale, Scope, Quality, Execution, and Risk Mitigation.

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Hazjier is the Chief of Staff, and VP of Strategy & Value at Optimizely, specializing in go-to-market transformations, digital customer experience, customer analytics, and product strategy.

Over the last 5 years at Optimizely, Hazjier has advised experiments generating over $250 million in annual revenues for his clients, developed experimentation benchmarks that are now being researched together with Harvard Business School, and completely redesigned Optimizely’s pricing and packaging, which increased revenues by over $10 million in the first year alone. Hazjier was also the Product Manager for Metrics, where he led the development of enhanced analytics and statistics capabilities across all Optimizely products.

Hazjier began his career as a Management Consultant at McKinsey & Company, where he advised senior clients in the energy and finance sectors on corporate strategy. He studied Political Economy at Berkeley.

Hazjier Pourkhalkhali

Chief of Staff, VP of ValueOptimizely