Workshop: Up Close and Personalized

Learn digital personalization fundamentals in this interactive training session

Registration for this workshop has now closed. Thank you for your interest!


This free, half day workshop is aimed at those with a serious interest in making the most of their personalization strategy. The interactive session will reveal the fundamentals of success by putting the theory into practice - with the opportunity to create your own personalized versions of a website.

What you’ll learn:

  • Together with your peers, explore and gain actionable insight as you plan an approach for personalizing a website.
  • Learn how digital experimentation enables more impactful and personalized experiences with real-life examples.
  • What’s next in personalization? See what lies beyond the basics with exclusive insight into future developments.

Event Details

Event Details
Date: Tuesday 9th April, 2019
Time: 1:15 PM - 5:15 PM Location: Optimizely
Address: Nes 76, 1012 KE Amsterdam




Workshop Agenda

Welcome & refreshments
Introduction from Optimizely
Personalization Workshop followed by Q&A
Coffee break
Personalization now & in the future
Close and networking


Agenda timings TBC

Workshop Presenter

Chris Gibbins, Director of UX & Optimisation, Biglight


Chris is a UX, Experimentation & Personalisation specialist with many years of experience helping a wide variety of organisations continually improve and innovate the customer experience, increase conversion rates and grow revenues. He leads a talented team at Biglight and works with fantastic clients such as Eurostar, The North Face, Timberland and Vans.

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