Develop A Personalization Strategy

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Optimizely Personalization Toolkit

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Download the toolkit and start your personalization strategy on the right foot

Personalizing digital experiences is a proven way to improve your business’s key metrics. Personalization can deliver five to eight times the ROI on marketing spend and lift sales by 10% or more.

Created by our optimization strategists, this toolkit is built to help you:

  • Define high-impact audiences
  • Set a foundation for scaling personalization
  • Brainstorm smart campaigns for your company

The world’s leading brands trust Optimizely to delight their customers

The New York Times
Weight Watchers
Atlassian
Hotwire
The American Medical Association

5 Questions to Establish Your Foundation for Personalization

  • Start with this 3-page worksheet to set your foundation.
  • Fill in answers to the questions that will help you launch your personalization campaign.

Defining Your Audiences for Personalization

  • Next, complete this 4-page worksheet for your audiences.
  • Audiences are the building blocks of personalization. Use this worksheet to set your team up for success.

How to Run Your First Personalization Campaign

  • This 20-page ebook will walk through your first campaign, beginning to end.
  • Use the work from the previous 2 worksheets to guide your personalization strategy.