At Booking.com, experimentation is an important part of our product development cycle. On a daily basis we implement, deploy to production, execute and analyse hundreds of concurrent randomized controlled trials — also known as A/B tests — to quickly validate ideas.
From entire redesigns and infrastructure changes to the smallest bug fixes, these experiments allow us to develop and iterate on ideas safer and faster by helping us validate that our changes to the product have the expected impact on the user experience.
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Lukas is the Director of Experimentation at Booking.com where he helps thousands of people run experiments across a diverse set of products that empower people to experience the world.
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