Fireside Chat: The Future of Optimization with Dan Siroker

In the decade since Dan and Pete founded Optimizely, digital experience optimization has expanded far beyond A/B testing for websites. What will the next five years bring for our industry? Join Optimizely Co-founder and Executive Chairman Dan Siroker and Nina Achadjian, Principal at Index Ventures, for an intimate discussion of the future of optimization.

Nina is a Principal at Index Ventures, where she focuses on venture and growth investments in enterprise and is particularly excited about vertical SaaS. Nina graduated from Harvard University with a B.A. in Government.

Nina Achadjian

PrincipalIndex Ventures


As co-founder and executive chairman of Optimizely, Dan Siroker is responsible for leading the organization’s product vision and defining the future of the leading Experimentation Platform. Dan founded Optimizely in 2009 when he realized that tools only existed to help technical people do A/B testing and website optimization. He wanted to make it easy for anyone to do A/B testing and empower them to experiment.

Before Optimizely, Dan helped lead the backend team that built Google Chrome and worked as the director of analytics for Obama for America, where he led a team of software engineers and analysts to maximize voter registration and helped raise more than half a billion dollars. During the presidential transition, Dan served as an advisor and deputy director to The White House, defining the role of new media and developing projects in the Obama Administration.

Dan Siroker

Co-founder and Executive ChairmanOptimizely