Learn how IBM empowers one of the world’s largest marketing organizations to achieve digital excellence. Ari Sheinkin, VP of Marketing Analytics and Suman Patnaik, the team lead for Content User Experience, will share their experience launching a Center of Excellence model to scale the experimentation program globally while catering to local markets and business units. They will discuss how process automation sustains the company’s growth and adoption of website personalization. You will hear about how the team continues to evolve using algorithm-driven Optimizely Recommendations to standardize an “always-on” personalization across all IBM websites.