Hooked: How to Build Habit Forming Products

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can we create products compelling enough to "hook" users?

Nir Eyal, the bestselling author of "Hooked: How to Build Habit-Forming Products", has constructed a framework for designing better products and will share his years of research in this practical workshop. This webinar gives product managers, designers, and marketers a new way of thinking of the necessary components of changing user behavior by studying how the world's most engaging products keep users coming back again and again.

Speakers

As Senior Director of Product Management at Optimizely, Jon Noronha is responsible for leading a team of Product Managers to discover new ways for companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Jon coordinated engineering teams across Seattle and Beijing to rethink visual search at Microsoft. As part of Bing’s Image Search team at Microsoft, Jon worked at the intersection of machine learning, distributed systems, and image processing and learned the power of usability studies, quantitative analysis, and constant A/B testing. Jon has a bachelor’s degree in Computer Science from Harvard University.

Jon Noronha

Senior Director, Product ManagementOptimizely

Bio

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”

Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.

In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.

Nir is also an active investor in habit-forming technologies. Some of his past investments include Eventbrite (NYSE:EB), Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, and Anchor.fm.

Nir attended The Stanford Graduate School of Business and Emory University.

Nir Eyal

Keynote Speaker

Bio

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