How Disruptors Experiment Faster and Smarter (and what you can learn from them)
From Airbnb to Lyft, Transferwise to TheRealReal, new entrants are using an experimentation-led strategy paired with Behavioural Science to rapidly iterate and discover deep customer insights. These lean companies are agile, digital-first, customer-obsessed—and growing faster than anyone.
Since 2007, experimentation thought-leader Chris Goward has been building and scaling experimentation programs for both disruptors and traditional companies. In this session, he'll share insights and real-world examples from fast-growth disruptors that any organization (including yours!) can profit from.
You’ll walk away with:
- A first-hand account from an industry disruptor on the most important aspects of a rapid-cycle experimentation program
- A framework for identifying your organization’s unique strengths and gaps that are holding back your velocity
- How to level-up your customer insights using Behavioral Science