Culture and Growth

How Disruptors Experiment Faster and Smarter (and what you can learn from them)

As an innovation center within HP, the Instant Ink team relies on an experimentation-led product strategy to challenge and validate business decisions. The experimentation program enriched with choice architecture and Behavioral Science reveals rich customers insights and accelerates their growth. Find out how you too can create an agile, digital-first, customer-obsessed program that drives product innovation.

Since 2007, experimentation thought-leader Chris Goward has been building and scaling experimentation programs for both disruptors and traditional companies. In this session, he'll join Gretchen Gary, Senior Product Manager at HP, to share insights and real-world examples from fast-growth disruptors that any organization (including yours!) can profit from.

You’ll walk away with:

  • A first-hand account from an industry innovator on the most important aspects of their rapid-cycle experimentation program
  • A framework for identifying the gaps that are holding back your experimentation program
  • How to level-up your customer insights using Behavioral Science and choice architecture

Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brain behind the popular LIFT Model® and Infinity Optimization Process™, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.

Chris Goward

Founder & CEOWiderFunnel


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