Culture and Growth

Make it Personal: Accelerating Your Personalization Game Plan

While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.

In this session you’ll learn:

  • How to develop a personalization strategy, and where to get started
  • How machine learning capabilities can help you start personalizing today
  • A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences

Anuj Lal is an experienced digital experience optimization consultant with a demonstrated history of working in analytics, digital experimentation, & enterprise change management. At Optimizely he has worked with over 100 different enterprises in growing their optimization & personalization programs. Currently, he supports Optimizely's Professional Services organization as the head of the global strategy consulting team.

Anuj Lal

Senior Manager, Global Strategy Consulting - Professional ServicesOptimizely

Bio

Ryan McGredy heads up Optimizely's Enterprise Solutions Engineering team in the West and Central Regions. Prior to joining Optimizely he spent the bulk of his career designing and developing web applications for Fortune 500 companies in the Tech, Financial, and Travel industries.

Ryan McGredy

Sr Manager, Solutions EngineeringOptimizely

Bio