Path to Personalization: How to Prioritize Your Customer Segments
Let's be honest--no company has personalization completely figured out yet. In fact, half the battle can be determining when, where and to whom you should be personalizing.
This session will dive into how Brooks Bell consultants help clients uncover and prioritize their personalization plan via Segment Priority Analyses. This complex analysis groups customers using technographic attributes and evaluates the potential impact of testing on each segment. The end result: customer segments that would benefit the most from personalization are identified, prioritized and road-mapped.
In this session you’ll learn:
- Strategies for thinking about and analyzing your customer segments
- Indicators that a customer segment would respond well to personalization
- Case studies of how Segment Priority Analyses have been used to create a clear path to personalization