Culture and Growth

Testing Across the Enterprise: How Cox Automotive Scales Experimentation to Multiple Brands

In today’s digital economy, consumers expect to buy everything online, even a purchase as significant as a car. Cox Automotive, parent company to brands including Autotrader and Kelley Blue Book, has more than 40,000 auto dealer clients across five continents, and is enabling them to keep up with consumer behavior and insights by implementing an enterprise wide experimentation program. Cox is bridging the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.

In this session, you’ll hear how this multi-brand, international, matrixed organization has built an enterprise experimentation program that is flexible enough to adapt to various business models and modern-day demands for speed while maintaining testing best practices, resulting in substantial increases in key engagement metrics, KPIs and conversions.

Sabrina Ho is currently the Director of Product and Marketing Analytics at Cox Automotive, focusing on the Kelley Blue Book brand. In this role, she provides strategies to continuously grow the organization’s insights capabilities and culture, including advancing an experimentation program, to achieve business goals through insights-driven decisioning.

Sabrina Ho

Director, Product and Marketing AnalyticsCox Automotive

Bio

Travis Johnson is currently the Principal Testing Analytics Manager at Cox Automotive, focusing on the Kelley Blue Book brand. In this role, he leads Kelley Blue Book's testing program - supporting short and long term testing strategies, end-to-end testing management and implementation to achieve business goals through insights-driven decisioning.

Travis Johnson

Principal Testing Analytics ManagerCox Automotive

Bio

Frances leads a team which provides strategic insights for quality decision-making in the Product, Marketing, Sales, and Executive teams driving the Autotrader and Kelley Blue Book brands. Accordingly, a close partnership with Data Engineering to define vision and strategy for the data platforms is a critical element of this position.

Frances Reyes

Sr. Director, AnalyticsCox Automotive

Bio

Seth leads a team of senior managers and analysts who provide insights and analytical direction for Autotrader Product and Marketing. In this capacity, he leads Autotrader’s agile testing program – leveraging a wide range of experimentation methodologies to produce actionable insights, validate hypotheses, de-risk launches, and bolster discovery.

Seth Stuck

Director, Product and Marketing AnalyticsCox Automotive

Bio