Northwestern Mutual has spent the past several years transforming its digital operations, and as a result shipped 4,000 digital releases last year.
Senior Director of Product Strategy Roman Geyzer will share how the 160-year-old insurance giant was able to accelerate innovation at such a rapid pace in just three years time. He will share how his team deployed several key strategies and introduced a culture of experimentation to develop meaningful products for every client and advisor. Their work has resulted in a 4X improvement in leads, 1.3M in digital registrations, 154K mobile downloads, and a digital business that is growing quickly.
Roman Geyzer is Senior Director of Product at Northwestern Mutual and leads the design, development and delivery of consumer digital experiences at the storied insurance giant. Since joining, his team has rebuilt the Martech stack and has taken innovative approaches to reducing friction along numerous steps of the customer acquisition journey. The company has seen significant growth in digital lead generation as a result. By relying on data and insights from consumers, clients and advisors, Roman’s team is helping people take their first step towards financial security.
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