Culture and Growth

Panel | How to Build A World-Class Experimentation Practice

When it comes to building a world-class experimentation program there are many challenges you can expect: securing executive sponsorship or dealing with resource constraints to name a couple. But there are unexpected challenges as well that can derail your maturity towards an experimentation culture.

In this panel session you’ll hear from three expert program managers at Mailchimp, Wall Street Journal, and Brooks Running. They will share the expected and unexpected challenges they faced in building an experimentation program, as well as what solutions they put in place to continue to push experimentation forward in their organizations.

An avid runner, Laura manages the website team at Brooks Running. She oversees conversion rate optimization, merchandising, site publishing, and SEO. Her career has focused on testing and she is an advocate of the test-and-learn culture. Prior to Brooks, Laura oversaw customer acquisition at Trupanion.

Laura Pflug

eCommerce Website ManagerBrooks Running


Anne is the Senior Manager of Growth Analytics and Experimentation and has been at Mailchimp since 2017. She loves bringing experimentation and data-driven product development practices to cross-functional teams.

Anne Reints

Senior Manager, Growth Analytics & ExperimentationMailchimp


Formerly a customer of Optimizely's, Alek led the American Medical Association's Digital Analytics team and Optimization Program. Today at Optimizely he works with enterprise customers to build programs, improve scale, and up-level team testing and personalization methodologies.

Alek Toumert

Lead Strategy Consultant Optimizely


Ian Tucker is an Optimization Manager at The Wall Street Journal. He leads experimentation efforts for the WSJ membership engagement team. Together they focus on building experiences to reduce member churn. He also leads optimization efforts for the WSJ and Barron's iOS app and is the lead technical manager on critical membership initiatives.

Ian Tucker

Optimization ManagerThe Wall Street Journal


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