Through experimentation and personalization, you can deliver experiences that capture your audience's attention. From optimizing subscription pricing to surfacing the most compelling content, Optimizely helps you grow and retain your audience.
Today, content is just a Google search away. Telecoms let us stream right to our phones, enabling pioneers like Netflix to offer endless personalized entertainment at a fraction of a cable bill. Media companies, new and old, need to lean into these trends to survive. Experimentation ensures your success in this competitive media landscape.
The Wall Street Journal uses experimentation to increase their readership and promote their online subscription offerings.
From casual reader to subscriber
Build an engaged and loyal following
Maximize onsite ad revenue
Measure the value of premium content
Personalize across channels
Discover which headlines convert the best
Perfect content gating and paywalls
Win in the subscription economy
Discovery Communications uses Optimizely to improve their online visitor experience and drive revenue by optimizing video engagement and improving ad viewability.
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