Harmonizing Customer Data for Data-Driven Marketing Using Optimizely Data Platform
This course was designed for developers, architects, project leaders, anyone who needs to understand how Optimizely Data Platform and Data Core Service harmonize customer data to enable data-driven marketing.
This is a full preview of a masterclass taught by Optimizely's expert trainers, Mark Price and Brett VanDenAnvond. You will learn how to enable tracking of visitor behaviors like viewing a page or product details, viewing a video, downloading a whitepaper, managing a wish list or shopping cart, and checking out in Optimizely products like CMS, B2C Commerce, B2B Commerce, and Experimentation. You will learn how to define custom filters, behaviors, and segmentation of customer profiles for marketers to use during campaigns.
Agenda:
- Understanding Optimizely Data Platform and Data Core Service
- Enabling Optimizely Data Platform and Data Core Service
- Defining Filters, Behaviors, and Segmentation
- Analyzing with Reports
- Marketing Campaigns
- Conclusion
- Q&A